17 Aralık 2012'de İTÜ EÜTB ve Delft University of Technology, Industrial Design Engineering Faculty, Design for Sustainability Program'ı ortaklığında ve Ducth DFA'in bilgi ortağı olduğu 'Design for Sustainability' konulu bir konferans ve çalıştay düzenlendi. Taşkışla'da gerçekleşen konferansın konukları Prof.Dr. Han Brezet, Asst.Prof. JC Diehl, Res. Duygu Kesin ve Dr. İdil Gaziulusoy idi. Etkinlikleri, TUDelft'te misafir araştırmacı olduğu dönemde konuk ekiple çalışan Araş.Gör. Elif Küçüksayraç organize etti.
Workshop: Human Centered Design for Low Income Households in
Emerging Markets
Asst.Prof. Dr. Jan Carel Diehl, December 17th, 09.30-12.30
More than four billion people live on an income of
less than 8 dollars per day, often referred to as the economical Base of teh
Pyramid (BoP) . This majority of our world population has been overlooked (and
ignored) for a long time by business, industry and design schools. Nevertheless
there is a tremendous challenge to develop and offer sustainable products and
services to answer their needs as well they offer a huge market potential to
make a (sustainable) business. To make breakthroughs in this context design and
to business have to radical rethink how to develop product and services: New
business models (in order to reach low income households), new technologies
(combinations of high- and low-tech) and a deep understanding of local cultural
systems (human centered design). The BoP team of Delft University of Technology
has been involved in over 250 BoP projects with Multinational Corporations
(i.e. Microsoft, Nokia, Procter & Gamble, Philips and Unilever) as well as
a wide range of social entrepreneurs and NGO's.
During the workshop you will be introduced to the
'why, what and how' of Design for the BoP, a large range of cases, as well as
will you be challenged a product or service in the field of water, sanitation,
energy or healthcare.
If you want to get inspired, download our booklet at www.jcdiehl.nl/bop.
